Organic, recycled and conventional cotton: comparing the choices
Understand what each cotton description refers to, where a claim needs evidence, and why the finished garment matters as much as a fibre headline.
Fashion, considered
Materials & standards
Explore the latest guides, ideas and useful explanations from our editorial team.
What a GOTS label tells you, and how to check it
Read the organic-content grade, certification details and product scope without confusing a fibre claim with certification of a finished garment.
Choosing clothing materials without a simple good-or-bad list
Compare materials against the job a garment must do: comfort, useful life, care, evidence and realistic end-of-life options.