How to judge UK ethical jewellery brands clearly
A clear UK guide to assessing ethical jewellery brands through metals, gemstones, certification scope, sourcing claims and evidence limits.
Fashion, considered
Practical Guides
Explore the latest guides, ideas and useful explanations from our editorial team.
How UK rules are closing in on fashion green claims
A clear guide to UK and EU rules shaping fashion green claims, from CMA guidance to new anti-greenwashing laws and what they mean in practice.
How to choose a fashion course that backs up its claims
A practical guide to comparing sustainable fashion courses by content, evidence, certifications, sourcing and career relevance in the UK.
How long gold vermeil lasts and what wears out first
A clear UK guide to how long gold vermeil lasts, what affects wear, and how it compares with gold plated, filled and solid gold jewellery.
How to judge a fashion designer’s sustainability claims
A clear guide to checking a fashion designer’s material choices, sourcing claims and certification scope without relying on vague green language.
How to judge a fashion blog’s sustainability claims
A clear guide to reading a sustainable fashion blog critically, from fibre claims and certifications to sourcing, evidence and missing context.
What is apple leather and how is it actually made?
A clear guide to apple leather: what it is, how it is made, what is really bio-based, and how to assess fashion claims around it.
How to spot fashion greenwashing before you buy
A clear UK guide to spotting greenwashing in fashion, checking labels, certifications and sourcing claims before buying clothes or jewellery.
Rayon and viscose explained for clothing labels
A clear UK guide to rayon and viscose on clothing labels, including fibre names, sourcing, processing, certification and common fashion claims.
How to judge sourcing claims in fashion and jewellery
A clear guide to responsible sourcing in fashion and jewellery, covering materials, traceability, certification scope and common claim limits.
How the fashion materials market really works in the UK
A clear guide to the UK fashion materials market, covering fibres, certification scope, sourcing claims, data limits and what buyers should check.
How to judge men’s eco clothing claims before you buy
A clear UK guide to mens eco clothing: materials, certifications, sourcing and how to assess environmental claims without guesswork.