A practical guide to shopping for ethical fashion
Start with your needs, then compare fit, materials, sourcing evidence and care rather than relying on a reassuring green label.
Fashion, considered
Responsible fashion
Explore the latest guides, ideas and useful explanations from our editorial team.
Digital product passports: what fashion shoppers and small brands should know
What a product passport can contain, what a QR code cannot prove, and how to read the current EU timetable without turning plans into deadlines.
Traceability and transparency: what clothing evidence actually tells you
Separate a factory list, a supplier certificate and a product-specific record, then ask whether the information really describes the item you are buying.