Choosing clothing materials without a simple good-or-bad list
Compare materials against the job a garment must do: comfort, useful life, care, evidence and realistic end-of-life options.
Fashion, considered
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Explore the latest guides, ideas and useful explanations from our editorial team.
What a GOTS label tells you, and how to check it
Read the organic-content grade, certification details and product scope without confusing a fibre claim with certification of a finished garment.
Organic, recycled and conventional cotton: comparing the choices
Understand what each cotton description refers to, where a claim needs evidence, and why the finished garment matters as much as a fibre headline.
Traceability and transparency: what clothing evidence actually tells you
Separate a factory list, a supplier certificate and a product-specific record, then ask whether the information really describes the item you are buying.
Digital product passports: what fashion shoppers and small brands should know
What a product passport can contain, what a QR code cannot prove, and how to read the current EU timetable without turning plans into deadlines.