How fashion campaigns prove claims without greenwash
A clear guide to assessing fashion campaigns, from fibre claims and certification scope to sourcing evidence, imagery and UK ad rules.
Fashion, considered
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Explore the latest guides, ideas and useful explanations from our editorial team.
Fashion books that sharpen your sustainability claims radar
A practical guide to fashion books that explain fibres, certifications, labour and green claims without oversimplifying trade-offs.
Is mohair ethical for fashion buyers in the UK?
A clear UK guide to mohair ethics, from goat welfare and certification limits to traceability, blending and how fashion claims should be checked.
Are lab grown diamonds the more ethical choice?
A clear UK explainer on whether lab grown diamonds are more ethical, covering mining, energy, traceability, labour and certification limits.
The seven greenwashing traps fashion shoppers should spot
A clear guide to the seven common greenwashing tactics in fashion and jewellery, with evidence, certification limits and sourcing questions.
How to judge jewellery packaging claims before you buy
A clear guide to jewellery packaging materials, certification, recycling claims and sourcing limits for UK readers and small fashion brands.
How to spot greenwashing before you buy fashion
Learn how to check fashion green claims, certification scope and sourcing evidence before buying clothes or jewellery in the UK.
Is alpaca wool ethical for fashion buyers?
A clear guide to alpaca wool ethics, covering animal welfare, sourcing, certification limits and how UK readers can assess fashion claims.
How to judge designers using recycled materials
A clear guide to assessing fashion designers using recycled materials, with evidence on fibres, certification scope, sourcing claims and trade-offs.
How to judge bag materials and fashion claims
A clear guide to bag materials, certification scope and fashion claims, with UK-focused evidence on leather, synthetics, fibres and sourcing limits.
Clothing packaging with less waste and fewer weak claims
A clear guide to clothing packaging materials, certification scope, recyclability and common claims, with UK-focused evidence and trade-offs.
What TENCEL is made from and why it matters
A clear guide to what TENCEL is made from, how the fibres are produced, which certifications apply and what fashion claims need checking.