How to compare fashion materials without greenwash
A clear guide to fashion materials, certification scope and sourcing claims, with UK-relevant evidence on fibres, leather and recycled inputs.
Fashion, considered
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Explore the latest guides, ideas and useful explanations from our editorial team.
How small fashion brands can evidence product claims
A practical guide to matching SKU, fibre content, supplier documents and claim scope using CMA fashion guidance and EU documentation.
How to judge fashion ethics in the UK
A clear UK guide to ethical fashion claims, materials, certifications and sourcing limits, with evidence readers and small brands can assess.
Recycled polyester labels decoded for UK clothes buyers
A clear UK guide to recycled polyester labels, feedstocks, certification scope, microfibre risks, care and end-of-life trade-offs.
How to spot carbon offsetting claims that mislead
A clear UK explainer on carbon offsetting and greenwashing in fashion, with what claims mean, where evidence falls short and what to check.
How to judge responsible jewellery sourcing in the UK
A clear UK guide to jewellery materials, certification scope, recycled claims and sourcing limits, with evidence readers can check.
Why greenwashing matters in fashion and jewellery
A clear guide to why greenwashing is harmful in fashion and jewellery, from misleading material claims to weaker trust, policy risk and slower progress.
How to judge a clothing repair quote before you book
A UK guide to comparing clothing repair quotes, materials, turnaround and limits, with questions to ask before booking a repair service.
A practical guide to shopping for ethical fashion
Start with your needs, then compare fit, materials, sourcing evidence and care rather than relying on a reassuring green label.
Coral jewellery and reef harvesting: what buyers should understand
Coral is an animal, not just a decorative material. Learn why species, origin and trade rules matter, and how to avoid an uninformed purchase.
Buying jewellery with better sourcing information
A practical conversation about metal, stones, documentation, repair and the limits of broad claims before you commit to a special purchase.
Recycled gold: useful questions behind the claim
Ask what has been recycled, how the claim is documented and what it says about the piece, without treating recycled as a complete ethical guarantee.