What TENCEL is made from and why it matters
A clear guide to what TENCEL is made from, how the fibres are produced, which certifications apply and what fashion claims need checking.
Fashion, considered
Practical Guides
Explore the latest guides, ideas and useful explanations from our editorial team.
How to compare fashion materials without greenwash
A clear guide to fashion materials, certification scope and sourcing claims, with UK-relevant evidence on fibres, leather and recycled inputs.
How small fashion brands can evidence product claims
A practical guide to matching SKU, fibre content, supplier documents and claim scope using CMA fashion guidance and EU documentation.
How to judge fashion ethics in the UK
A clear UK guide to ethical fashion claims, materials, certifications and sourcing limits, with evidence readers and small brands can assess.
Recycled polyester labels decoded for UK clothes buyers
A clear UK guide to recycled polyester labels, feedstocks, certification scope, microfibre risks, care and end-of-life trade-offs.
How to spot carbon offsetting claims that mislead
A clear UK explainer on carbon offsetting and greenwashing in fashion, with what claims mean, where evidence falls short and what to check.
How to judge responsible jewellery sourcing in the UK
A clear UK guide to jewellery materials, certification scope, recycled claims and sourcing limits, with evidence readers can check.
Why greenwashing matters in fashion and jewellery
A clear guide to why greenwashing is harmful in fashion and jewellery, from misleading material claims to weaker trust, policy risk and slower progress.
How to judge a clothing repair quote before you book
A UK guide to comparing clothing repair quotes, materials, turnaround and limits, with questions to ask before booking a repair service.